BUS402 Week 5 Final Paper

Final Case Study and Strategic Plan CLOs: 1,2,3,4,5. Due by Day 7. Read What’s Driving Porsche? And History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.

Your strategic plan must be future-oriented and must:

•   Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
•   Explain the current situation of the organization in the market (industry, market, and general environment analysis).
•   Assess the financial performance and condition of the organization.
•   Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer
  opportunities for change.
•   Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your
  strategic plan.
•   Describe your recommended organizational structure.
•   Explain your plan to measure the success of your strategic plan.